AI Moved PayPet, and the Ads Got Faster
AI로 페이펫을 움직이자, 광고가 빨라졌습니다
Film
The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
Naver Pay needed to promote its offline payment terminal, 'Npay Connect,' to small business owners, but had limited budget and production time. To solve this, it used AI to animate its brand character, PayPet, and rapidly produce a wide range of ad creative. Rather than simply showcasing AI as a technology, Naver Pay used it as a tool to solve a real production constraint — increasing speed and efficiency while also strengthening PayPet as a brand asset.
AI summary
Naver Pay had to promote its offline payment terminal, Npay Connect, to small business owners under tight budget and time constraints. It used AI to bring its character PayPet to life and rapidly generate ad creative — treating AI not as a showcase gimmick but as a practical tool for solving a real production bottleneck.
Cultural context
Marketing aimed at small business owners often runs on especially tight budgets and production resources, making this a notable example of AI-driven rapid production as a genuinely practical solution rather than a novelty.