A Whole Drama in the Gaps of Your Day
잠깐의 빈틈에, 한 편의 드라마
Film
The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
As more people look for content they can enjoy without commitment in short bursts, the brief gaps between long dramas and webtoons have become a new kind of viewing time. Lezhin Snack expanded proven IP from Lezhin Comics and Bomtoon into short-form dramas, extending its reach through brand films, outdoor advertising, search, and SNS fandom content. By turning familiar stories into something shorter and lighter to enjoy, it made even a few spare minutes of the day into content time.
AI summary
As demand grows for content that can be enjoyed in short, low-commitment bursts, Lezhin Snack expanded proven IP from Lezhin Comics and Bomtoon into short-form dramas — extending its reach through brand films, outdoor ads, search, and SNS fandom content, turning familiar stories into something lighter and quicker to enjoy.
Cultural context
Adapting webtoon and web-novel IP into video content is a common strategy in Korea's content industry, but pairing that IP with the short-drama format specifically is what made this campaign distinct.