An Apron Most Days, a Fire Extinguisher When It Counts

45.7% of residential fires in Korea start in the kitchen, yet elderly people often struggle to use heavy, complicated fire extinguishers quickly. The 'Fire-fighting Apron' is made from flame-retardant material — worn as a normal apron in everyday use, but when a fire breaks out, it can be thrown over the flames to cut off oxygen and smother them. Rather than adding new equipment, this campaign changed the role of an already-familiar household item, creating a simple fire-response tool that anyone can use immediately.

Kitchen fires account for 45.7% of all residential fires in Korea, yet elderly people often struggle to operate a fire extinguisher quickly. The Fire-fighting Apron is made of flame-retardant fabric — worn normally day to day, but usable to smother flames the moment a fire starts. No new equipment was added; a familiar household item was simply given a new role.

In a society with a large elderly population, kitchen fires are treated as a particularly serious safety issue in Korea — this campaign focused on a solution anyone could use immediately, without extra training or purchase.