A Christmas That Leaps Off the Hotel Facade
호텔 밖으로 튀어나온 크리스마스
Film
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About the campaign
To deliver a stronger sense of year-end excitement, this campaign turned the large media display at Grand Josun Busan — one of the city's landmark screens — into a giant Christmas stage. Through 3D anamorphic visuals, trees and gift boxes appeared to burst out of the screen, with the brand's products woven naturally into the scene. It turned advertising from something you simply watch into a city spectacle people want to visit, photograph, and share — expanding outdoor media into a seasonal brand experience.
AI summary
To heighten the excitement of the holiday season, this campaign turned Grand Josun Busan's landmark large-format display into a giant Christmas stage. Through 3D anamorphic visuals of trees and gift boxes bursting off the screen, the brand's products appeared naturally within the scene — transforming advertising from something you watch into a city spectacle worth photographing.
Cultural context
The landmark large-format display in Busan's Haeundae district is already a well-known city attraction, and this campaign leveraged that existing local landmark for seasonal content — boosting both the location's appeal and the brand's visibility together.