MAD STARSCitizens' Award
CULTURERepublic of Korea

Hearing 1945: The Roar No Record Kept

기록에 없던 광복의 함성

AdvertiserBinggrae
AgencyINNOCEAN

The film and board for this work are on its exhibition page.

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The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.

About the campaign

Photographs and records of the moment of Korea's liberation survive, but the roar people cried out that day was never preserved as sound. 'Hearing 1945' used AI to reconstruct the shout of Liberation Day, 1945, based on surviving records of vehicles, maps, and the scale of the space at the time. By letting audiences hear the revived sound directly in theaters and on TV, it turned Liberation Day from a mere day off into a historic moment felt and remembered through sound.

AI summary

A sound never recorded, restored 80 years later. 'Hearing 1945' by BINGGRAE uses AI — disciplined by historians, not left to invention — to reconstruct the roar of Korea's Liberation Day, August 15, 1945. Every detail of the campaign bends to the number 8.15: eight minutes fifteen seconds of audio, an 8.1-channel mix, 815-won tickets whose profits went to the families of independence activists.

Cultural context

Liberation Day (Gwangbokjeol) marks August 15, 1945, when Korea was freed from 35 years of Japanese colonial rule. Because recording technology was suppressed under that rule, no audio of the day survives — only photos and text. The campaign turns the date '8.15' into its entire structure: 8 min 15 sec of sound, an 8.1-channel system, 815-won ticket prices, and an 8:15 AM release.