Trash Bento
1년치 플라스틱을 담은 도시락
Film
Campaign board
The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
The roughly 250 grams of plastic a person ingests each year is hard to grasp as just a number. 'Trash Bento' noticed that amount is about the size of a small lunch box, and made a bento box filled with trash its central visual. By channeling an invisible microplastic problem through familiar food culture, it made the issue as tangible as the weight of a single meal, and expanded participation through contests and citizen workshops.
AI summary
The roughly 250 grams of microplastic a person consumes each year doesn't mean much as a number. Trash Bento noticed that amount is about the size of a small lunch box, and built its central visual around a bento filled with trash — making the problem as tangible as the weight of a single meal.
Cultural context
The bento box is a familiar, everyday part of Japanese food culture — this campaign's core idea was flipping that very familiarity into a device for making an environmental issue feel real.