MAD STARSCitizens' Award
SOCIETYJapan

Children's Lost Things

아이들이 잃어버린 건, 물건만이 아니다

AdvertiserPGJ/Children's Well-bing Project
AgencyPublicis Groupe Japan

Campaign board

Children's Lost Things — Campaign board

The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.

About the campaign

Gender stereotypes, lookism, a lack of understanding around developmental disabilities, and abuse and sexual violence can rob children of their laughter, their sense of self, and even their hope for the future. 'Children's Lost Things' displayed children's commonly overlooked lost belongings as posters and dolls, stopping adults in their tracks. It revealed the reality hidden behind each lost item, asking what adults should be doing for children.

AI summary

Gender stereotypes, lookism, abuse, and sexual violence can rob children of their laughter, their sense of self, and even their hope for the future. Children's Lost Things displayed children's overlooked lost belongings as posters and dolls, revealing the reality behind them and asking adults a direct question: what should we be doing?

Cultural context

As a public-interest campaign aimed at raising awareness of children's rights and safety, it uses everyday overlooked objects to deliver a heavy subject quietly but powerfully.