A Voice You Know Isn't Someone You Know
아는 목소리라고, 아는 사람은 아닙니다
Film
Campaign board
The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
As AI voice-cloning technology advances, voice phishing has become a threat capable of mimicking the voices of family members and close acquaintances. LG U+'s 'WHEN VOICES LIE' connected AI-simulated phishing training, expert collaboration, nationwide in-store consultation and education, and ixi-O's real-time protection feature into a single system. Rather than stopping at the warning 'be careful,' it linked risk experience, preventive action, and real call protection into one continuous journey — expanding a telecom's role into everyday peace of mind.
AI summary
In an age when AI voice cloning lets scammers mimic even a family member's voice, LG U+ went beyond simply warning people to 'be careful.' WHEN VOICES LIE linked AI phishing simulations, expert collaboration, in-store consultation, and ixi-O's real-time protection into one continuous system — from experiencing the risk to actually preventing it.
Cultural context
Voice phishing is treated as a particularly serious social issue in Korea, and this campaign reflects a broader shift in which telecom companies are expected to take responsibility for user safety, not just provide connectivity.