MAD STARSCitizens' Award
INNOVATIONJapan

Radio Time Machine

기억을 돌리는 라디오

AdvertiserNICHII GAKKAN CO., LTD.
AgencyTBWA\HAKUHODO

Film

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Campaign board

Radio Time Machine — Campaign board

The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.

About the campaign

For dementia patients, recalling memories from the past is an important trigger for emotional expression and conversation with family and caregivers. 'Radio Time Machine' lets users turn a dial to any year from 1950 to today, and AI selects the news and music of that era to generate a live radio broadcast in real time. By combining a familiar analog dial with AI, it proposed a new way to recall memories and emotions naturally — without needing to learn any difficult technology.

AI summary

Radio Time Machine is a nostalgic radio device powered by AI. Turn its dial to a year, and it generates a fresh radio program from that era — news, music, and narration reconstructed, not replayed. Built for dementia care, it delivers reminiscence therapy at scale, helping people reconnect with their memories and identity. It is being tested across care facilities in Japan.

Cultural context

Over 29% of Japan's population is 65 or older, and reminiscence therapy — recalling the past to bring emotional stability to dementia patients — is effective but hard to scale. This device turns that one-on-one clinical method into a continuous, generative experience. The clip re-creates a 1953 broadcast of Queen Elizabeth II's coronation, closing with Patti Page's 'Tennessee Waltz'.