LUX Getting Ready
다시 세상으로 나갈 준비, 나를 되찾는 것부터
Film
Campaign board
The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
Women about to be released from prison need to rebuild not just employment prospects but also confidence and identity as they return to society. LUX's 'Getting Ready' ran a four-stage program for female ex-offenders in Singapore, Indonesia, and India — covering mindset, job skills, social communication, and image-building through beauty and style. It expanded beauty beyond appearance care into a tool for self-expression and a fresh start, connecting it directly to the strength needed for reintegration into society.
AI summary
Women about to leave prison need to rebuild not just their employment prospects but their confidence and identity. LUX's Getting Ready ran a four-stage program for female ex-offenders across Singapore, Indonesia, and India — mindset, job skills, social communication, and beauty and style — turning beauty into a genuine tool for a fresh start.
Cultural context
Reintegrating former inmates into society is a shared social challenge across several Southeast and South Asian countries, and this is a case of a beauty brand stepping in with a substantive, hands-on program rather than just a message.