LUX In her name
이름부터, 내 운명답게
Film
Campaign board
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About the campaign
In China, a long-standing preference for sons has led to a tradition of giving men names with strong, powerful meanings while giving women names with submissive connotations. LUX's 'In Her Name' questioned this old custom, proposing 100 new female names that express women's potential and future. Starting from the small act of imagining a different name, it broadened the social conversation around women's choice and identity.
AI summary
In China, a preference for sons has long led to men being given names with strong meanings, and women names with submissive ones. LUX's In Her Name questioned that tradition by proposing 100 new female names that express women's potential and future instead.
Cultural context
Because gender stereotypes embedded in naming customs run deep in Chinese society, this campaign's direct confrontation of the issue drew significant social attention.