LUX Reclaim Her Name
이름을 흔들어, 편견을 바꾸다
Film
Campaign board
The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
Some women in China carry names for life that mean things like 'wished for a son' or 'lesser than a man.' LUX's 'Reclaim Her Name' created a mobile tool that reinterprets an existing name into a more empowering, positive meaning with a simple shake of the phone. It turned 'shaking off' the past bias into a literal action, letting women redefine the meaning of their own name and identity for themselves.
AI summary
Some women in China carry names for life that carry sexist meanings, such as expressing a wish for a son instead. LUX's Reclaim Her Name built a mobile tool that reinterprets an existing name into a more positive, empowering meaning with a simple phone shake — turning the act of shedding old bias into something literal and physical.
Cultural context
This campaign reinterprets a deep-rooted son-preference custom embedded in naming traditions through a simple piece of technology, turning a weighty identity issue into something light and participatory.