Humanity Chain
손을 잇고, 사람을 잇다
Film
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The translation and summary on this page were generated with AI. Some wording and proper nouns may be rendered imprecisely.
About the campaign
Amid growing social conflict and division, ForteBank wanted people to directly feel the value of helping one another. Inspired by real footage from a decade ago in Almaty, where strangers linked hands to rescue a dog, it created 'Humanity Chain,' an interactive sculpture that anyone can join simply by holding out a hand. Spreading organically to 105 countries around the world, it showed that even people who are complete strangers can become connected the moment they reach out to help someone.
AI summary
ForteBank turned a real viral moment from Almaty — strangers linking into a human chain to save a dog — into a permanent interactive bronze sculpture on the riverside. Its final outstretched hand invites any passer-by to complete the chain. A fleeting act of solidarity became a new city landmark and a symbol of the bank's promise to help people.
Cultural context
Almaty is Kazakhstan's largest city, where the original human-chain rescue went viral roughly a decade ago. The sculpture is by acclaimed Kazakh artist Yerbossyn Meldibekov; 'Euromoney' is a global banking-awards publication.