HUMANITILL: Re-designing Giving.
A donation box that finally shows you the life your giving rebuilds
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AI Translation Summary
In Sri Lanka, giving at religious sites is a deep tradition, but over time it became routine and people stopped seeing what their donations actually did. HumaniTill replaced the donation box with a life-sized human figure wearing transparent prosthetic limbs, so every gift visibly became someone's arm or leg. In just 72 hours, a single installation funded four prosthetic limbs.
Cultural Context
Sri Maha Bodhi is Sri Lanka's sacred Bodhi tree, believed to have grown from a branch of the tree under which the Buddha attained enlightenment. Poson Poya is a major Buddhist observance marking the arrival of Buddhism in Sri Lanka.
Entry Information
Summary
HumaniTill transformed the traditional donation box and redesigned how giving works. In Sri Lanka, giving at religious places is a deeply rooted tradition. But over time, it had become habitual. People gave without seeing the impact of their contribution. HumaniTill made that impact visible by showing exactly what donations could help provide. It turned a routine act of giving into a conscious human decision.
Strategy
Thousands of people in Sri Lanka live with limb loss, while millions continue to donate at temples and religious sites every year. Yet these two realities rarely connect. People were already giving out of habit. The challenge was helping them see the impact of their contribution. HumaniTill transformed the donation experience by making the outcome visible, creating a direct connection between generosity and the lives it could change.
Execution
We replaced a traditional donation box with a life-sized human figure fitted with transparent prosthetic limbs. The installation was placed at Sri Maha Bodhi during Poson Poya, one of Sri Lanka's most significant religious gatherings. No advertising, instructions, or explanation were needed. The design spoke for itself, instantly connecting donations to the people who would benefit from them.
Results
HumaniTill turned a routine act of giving into a meaningful act of impact. In just 72 hours, a single installation funded four prosthetic limbs. It also generated over USD 65,000 worth of earned media with zero media spend.