THE VOTE SALE by GCASH/ FYT PH / COMELEC
A parody livestreamer openly 'sold' her vote online, sparking a movement that made vote-buying drop for the first time.
The translation and summary on this page were generated with AI. Some expressions or proper nouns may be translated inaccurately, so please check the English original for the precise content.
AI Translation Summary
In the run-up to the 2025 Philippine midterms, The Vote Sale opened with a parody film of an online seller peddling her vote, under the rallying hashtag 'Mine ang boto ko' (My vote is mine). Real livesellers and influencers responded, and GCash, the country's top e-wallet, capped daily transactions around election day to thwart vote-buying. Afterward, the election commission reported its first recorded decrease in vote-buying.
Cultural Context
GCash is the Philippines' leading mobile wallet; COMELEC is the Commission on Elections; FYT PH is a media group. 'Mine ang boto ko' is Filipino for 'My vote is mine.' The film parodies 'liveselling,' a hugely popular format where hosts hawk goods on social-media livestreams.
Entry Information
Summary
A movement that started with a brave parody film that showed an online seller openly peddling her vote and the votes of communities to the corrupt. The film dissuaded people from selling their votes and carried a hashtag that encouraged them to protect their votes (‘Mine ang boto ko’ or My vote is mine). This provocation made real livesellers and social influencers respond, until the country’s no.1 e-wallet platform, GCash, amplified the impact. The day before Elections Day and the day of Elections itself, Gcash set transaction limits to its 19 million daily transactions to thwart vote buying - and engaged over 80 million subscribers with the movement. Post Elections, the Commission on Elections reported a decrease in vote buying incidents - the first time this has happened.
Strategy
Leading up to the 2025 midterm polls in the Philippines, a familiar issue was rearing its ugly head once again. Politicians were buying votes in exchange for grocery money, putting the country's future at risk of being placed in the hands of the highest bidder. Vote buying is so entrenched in the country that the Commission on Elections calls the problem 'the modern cancer of our democracy'. Two groups partnered against the distortion: FYT PH MEDIA and the Commission on Elections. Together, they set out to make voters realize the important value of the black dots they imprint on ballot forms. So, we took a problem that was happening out in the open and placed it in front of people's screens.
Execution
A movement that started with a brave parody film that showed an online seller openly peddling her vote and the votes of communities to the corrupt. The film dissuaded people from selling their votes and carried a hashtag that encouraged them to protect their votes (‘Mine ang boto ko’ or My vote is mine). This provocation made real livesellers and social influencers respond, until the country’s no.1 e-wallet platform, GCash, amplified the impact. The day before Elections Day and the day of Elections itself, Gcash set transaction limits to its 19 million daily transactions to thwart vote buying - and engaged over 80 million subscribers with the movement. Post Elections, the Commission on Elections reported a decrease in vote buying incidents - the first time this has happened.
Results
The campaign caught the attention of Filipinos, reminding them that their votes should never be for sale. Within the GCash app, the campaign was seen 168.4M times and got 2.35M in-app clicks. The engagement rate hike was 254% above benchmark. The data showed results. But best of all, the campaign helped in what the Commission on Elections reported as 5.22% decrease in vote buying in 2025.